Managing Client Expectations
It’s a catch 22.
For years I’ve been guilty of it.
Selling the transference of emotion, right?
So you’ve got to be excited about what you are selling, and what it will do for your clients.
Or they won’t do it.
Try the reverse.
Cave your shoulders in.
Avoid eye contact.
Speak slowly, softly, and mumble a bit.
“I don’t know if this will work. You might end up worse than if you had done nothing. Plus it costs too much. You don’t want it, do you?”
Not exactly confidence inspiring, is it?
What do you think your closing ratio would be?
So for years I’ve been guilty of going too far in the opposite direction.
I’ve been excited.
I’ve been passionate.
I’ve been loud.
I’ve gotten carried away.
And it’s come back to bite me.
When you promise to double someone’s sales, and they “ONLY” grow by 40% – they end up mad at you, and scream for a refund.
If I had told them their sales would go up 10% and I deliver 40%, then they would be ecstatic.
I’ve been working on underselling and over delivering.
I’ve learned the hard way that we can’t guarantee you anything.
Sometimes marketing campaigns completely flop, despite best intentions.
New Coke anyone?
Or Facebook shuts down your account with no warning despite having a six figure monthly and spend and ads that were working the day before.
Ask me how I know.
Or you get Google slapped by Panda, Penguin, or Hummingbird.
Or something else goes wrong over which you have no control.
I can promise you no other direct response marketing firm will work smarter to get you results.
Go here and grab a free critique of one of your existing marketing campaigns, or a strategy session to discuss how we might be able to help you improve your marketing.