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DropFunnels

SharkPrenuer with Seth Greene, Kevin Harrington, and Jordan Mederich

Seth Greene:

We’re here talking to Jordan Mederich, the founder of DropFunnels, the world’s first and only all-in-one tech free unlimited marketing system to grow your business on WordPress. Jordan, thanks so much for joining us.

Jordan Mederich:

I came from the infomercial space and I was a filmmaker. And so I would make commercials for local TV stations. During that time, as a marketer, as an entrepreneur, I was building WordPress websites, for example, to sell services. It’s kind of the de facto platform for hundreds of thousands of businesses that solves 80% to 90% of the indexing issues that Google faces when it’s trying to crawl your sites. It’s very, very scalable, very powerful. It’s the number one platform in the world. I was growing all my businesses at that point in time organically, no paid ads or any of that kind of stuff.

About two years ago, something happened with me. I had a little bit of a business idea start to kind of fall apart. And I realized, I started looking in deep. Why do certain things work and certain things don’t? Now it’s kind of overarching, but I realized the tech was actually one of my biggest issues.

I was a long time ClickFunnels user, great respect for Russell and the entire team. I found that I was never ranking in Google. My actual sites were loading very slowly so I was being punished by the ad networks. There were some URL redirect issues with the domains. I thought, “Man, how many other people are suffering with this as well and not getting the sales, the leads and growing their business like they want it?”

WordPress is the number one platform on the planet for building any business infrastructure.  I spent a thousand bucks and went out with an MVP of this idea and we launched DropFunnels, which is sales funnels on WordPress with no code, no tech, no any developers or any of that. You can really build in a day what used to take us months to put together and actually have your sales funnels rank in Google. We have people seeing incredible results, both from paid and organic attribution. Now we’re just skyrocketing and just handling the growth as we can.

Kevin Harrington:

Hey, that sounds fantastic. We all know Russell Brunson, amazing guy. And I remember meeting with him before he started ClickFunnels, asking for some advice, kind of getting some mentoring by Russell. But so does he look at this as competitive or add on? Or what would he say about DropFunnels?

Jordan Mederich:

I wouldn’t know their stance. I guess officially it’d be kind of a competitor but it does different things, right. Some people love to stay on ClickFunnels. Some people use Kajabi. Some people use old school WordPress, the more technical side of it. And I always tell people, “Use the tools that suit you the best.” Right? We’re able to charge about half the price of a lot of the bigger guys. The sites load at about 20% of the speed of the other ones, which helps you to rank quicker.

Kevin Harrington:

It’s quicker, faster, and cheaper.

 

Seth Greene:

Plus you have the WordPress integration. I mean, if there are any drawbacks with ClickFunnels, the only one is it’s not WordPress and it’s not going to get that built in native SEO capability to get you some organic traffic, which it appears that you’ve solved.

Jordan Mederich:

And yeah, it’s not only when people think of WordPress, they think, “I got to go find a host. I got to get servers and cPanel and HTML and all that.” There’s none of that. We have some of the best hosting on the planet. It’s all built in. There’s nothing technical at all. So I wanted to solve that. So really we’re reinventing not just the sales funnel industry, we’re reinventing WordPress because we’re doing with WordPress what no one has ever done in the history of WordPress, is removed the code from a very technical platform so that it’s available to literally anyone with a mouse. In fact, we have some people on their iPhones, building sales funnels on WordPress and getting organic ranking. So obviously we’re built on WordPress as an infrastructure, but it’s not the old school. It’s not like your grandpa’s WordPress, so to speak.

Kevin Harrington:

So how are you getting the word out to the masses about Drop Funnels?

Jordan Mederich:

Well people dive in and once it really clicks, the power of having faster pages and what we can do, we also have unlimited features. We don’t cap people on features. So courses, sales funnels, your blog, your site, it’s all built in and we don’t limit you on that. So people get excited about that concept, but really we’re growing organically. So we’re using DropFunnels to promote DropFunnels. And so we’re hitting the rankings in Google so when people are searching for Kajabi or ClickFunnels or Kartra or some of these other big platforms, they’ll find us because we can usually outrank a lot of those in one. So we have about 20% paid acquisition, but the rest is entirely organic.

Kevin Harrington:

Is drop funnels more for folks that are just starting type of thing? Or can it also transition for sophisticated marketers?

Jordan Mederich:

Great question. Yeah. So I would say hungry beginners win with DropFunnels. If they don’t have an offer or a business, just like anything else, a sales funnel can’t save you. I think that’s the biggest differentiator between probably us and most of the modus operandi of the industry, is that we don’t think a funnel can save you. An ad can’t save you. You need a great offer. You need a great business. And so we rely much more on the structure and the value of the offer you’re giving. And then a funnel is an amplifier. An advertisement is an amplifier. A blog is an amplifier. So for people who are really hungry, they dive in and start to fall in love.

Jordan Mederich:

But we see from more of a profit perspective, nearly 100% of people who do a split test, if they try ClickFunnels or Kartra or whatever versus DropFunnels, they’ll find almost immediately a 20% to usually 40% drop in lead costs from Facebook. So right away it pays for itself just because of the speed. And really, the architecture itself is very clean. So from that perspective, it ends up being a very quick ROI for people who are running paid advertisements.

Seth Greene:

Kevin asked how you were getting the word out. How are you scaling the staff at the company to handle the growth?

Jordan Mederich:

Guys, I’m going to be completely upfront with you. This exploded faster than any guy like me is capable or able to handle. So it has really blown up. So we started with one employee and now we’re up to 19 team members all over the world. We launched in January of 2020. And now, depending on the model you want to use, we’re valued between maybe $8 million to $10 million, something like that. So very rapid growth. We’ve broken a lot of things and found out what people want. And in fact, every new feature that we release is based on a request from a user. So we’re very in tune with our audience and what they want. And we’re just going to continue doing that.

Seth Greene:

With all the growth you’re experiencing, what’s your biggest challenge now?

Jordan Mederich:

Boy, yeah. I think as almost always, it’s like once the tech is eliminated and people really do start to dive into having a good offer, people’s mindset is one of the biggest things to overcome, really is their beliefs around money, belief around what success is, how to make that happen. And especially for new people who maybe have been an employee entire life, we’re very adamant about giving them a holistic view of how to be an entrepreneur. And also not just to build a business, but to build your values first and then build a business around your values instead of the other way around. So I’m a very family centric entrepreneur. I’ve got two boys and one on the way, and I’d rather spend more time with them than be stuck behind my screen building funnels. That matters to me. So we’re all about speed and control. So how do you get to the market quickly? How do you control the message that goes to the masses and really build your life the way you want it to?

Kevin Harrington:

So I have a question. As an entrepreneur, many of us look to build something to eventually sell it, take the chips off the table type of thing. I would imagine that would be an opportunity for DropFunnels?

Jordan Mederich:

Yeah, I imagine that it could be. We’d be a ways off, I think. I actually seriously love it so much. It’s kind of like a baby. I’m sure many of your guys’ projects it’s like, you don’t really want to even think about selling it.

Kevin Harrington:

Right.

Jordan Mederich:

So really my goal right now is to build it as if I’m never going to sell it and it’s just going to be a legacy. And I think at that point, that’s how we serve our customers best and really build a really valuable platform. The intent was just to really make it a very absolute de facto marketing platform in this space.

Seth Greene:

I mean, your passion is obvious. What do you like best about what you’re doing?

Jordan Mederich:

I get really excited about talking with guys like you. Between you and me. I love having an excuse or a mechanism or a vehicle to kind of connect with high level people, right? So we can talk shop about this stuff and see how are we innovating and disrupting and get new ideas and sharpen each other. Iron sharpens iron. So I really love the interactive. Obviously the last year, we haven’t been at many mastermind events or any of that, but this is a nice little taste of that. But I’ll tell you, it sounds really cliche and corny so you’ll forgive that aspect of things. But I love when people make their first sale. They come in and they’ll launch a brand new product. They’re like, “I’ve never even thought this was possible.”

Kevin Harrington:

So Jordan, since you’ve launched, do you have hundreds, thousands? I don’t know if you even talk numbers about how well you guys are doing, but just to get some sense of your growth.

Jordan Mederich:

Sure. So we are in the thousands. We obviously do keep our numbers publicly generally pretty quiet, but we grew 10.4 X in 2020.

Kevin Harrington:

Nice.

Jordan Mederich:

We’re expecting probably about eight times growth this year. And we’re shooting for probably six times growth the following year. And part of it is because we’re using the same tool that we’re giving people. So because it’s so sustainable and scalable, there’s really no cap on the growth. So yeah, even right now, we’re very much at the beginning. We just had our first year anniversary and it just has exploded. And so we’re excited about that and connecting with even a larger audience.

Seth Greene:

I know you are a voracious consumer of content. What are three of your favorite books that have made the biggest difference in your life, other than perhaps the Bible?

Jordan Mederich:

Sure. Yeah, actually, I’ve got quite a few of these here. I’ll be honest. Let’s see. I think Pre-Suasion by Cialdini is one of my favorites. Money Masters of the Game by-

Seth Greene:

Tony Robbins,

Jordan Mederich:

Tony Robbins, and oh boy. I think I love Malcolm Gladwell. So Blink, David and Goliath, these types of foundational books where he takes this microcosm, this tiny little piece of an economic microscope and expands it to the size of the universe and how that affects us has been really impactful, I think to me.

Kevin Harrington:

Hey, Jordan does DropFunnels work better for products or services or doesn’t matter?

Jordan Mederich:

Great question. So the only thing we don’t really focus on is e-commerce. We say, “Go to Shopify.” That’s really what that is. The add to cart psychology is significantly different than a funnel psychology.

Kevin Harrington:

Right.

Jordan Mederich:

So add to cart is like, “I’m going to add all these things and then check out at the end.” Instead, a funnel would be a primary product and then order bumps and upsells as we go through a sequence. So where we’re really seeing a lot of wins is high ticket companies, so consulting firms, coaches, consultants, course creators, those types. So we do have integrations. You can go through Zapier and do all the physical product type of sales funnels if you want as well. But what I’m really excited about is some of the architectures and helping high ticket companies to get new clients, which is, I think one of the biggest movers that we’re seeing right now.

Kevin Harrington:

Nice.

Seth Greene:

Where do you go for inspiration and who do you listen to? Who do you follow?

Jordan Mederich:

Yeah. There’s a guy. His name is Craig Groeschel. He has a leadership product. It’s called the Craig Groeschel Leadership. I’m a voracious listener to podcasts, obviously SharkPreneur and several others. Mind of George, George Bryant. He’s incredible, but I love the Craig Groeschel Leadership. I love to listen to podcasts and maybe you guys are similar. I’d love to hear what feeds you guys as well. But I like to go outside of the marketing space and outside of the entrepreneurial space to get fed. It’s almost like there’s kind of the same content going back and forth in our own circle and it kind of just gets regurgitated. But when you break free, you really get a fresh sense of what’s out there and different viewpoints. So yeah, the Craig Groeschel Leadership podcast is great for leadership for CEOs who might or might not be entrepreneurs necessarily, but that kind of stuff can really feed you in terms of how do you build a scalable team, multi-generational wealth and even entrepreneurship in our space, but drawing from, I think, external sources.

Seth Greene:

I know we got only a couple more minutes left, quick question before we wrap up. I know you talked about growing it as if you’re never going to sell it. Any relationship now with WordPress itself?

Jordan Mederich:

Not yet. That’s a great question.

Seth Greene:

I was going to say they would seem to be a natural. Either they or ClickFunnels would it be natural acquirers and WordPress has a much bigger user base.

Jordan Mederich:

Yeah. So and we see that ClickFunnels, we have had some members move over to DropFunnels as well. But the beauty of WordPress is there are hundreds of thousands of developers working on the WordPress side to really build a base infrastructure to be powerful, because it’s open source. And so we are building on top of it. I would imagine that probably someone in the WordPress space would be a better acquiring entity, if or when that happens. But yeah, there’s some really incredible technological advances happening in the WordPress space that even a lot of the WordPress people are looking at what we’re doing as, “Holy cow. I didn’t even know that was possible.” Versus the sales funnel area, they’re not that impressed by tech, right. They’re more psychology on that side, but the technical people are really shocked by what we’re achieving.

Seth Greene:

For folks who are watching or listening and want to learn more, where is the best place for us to send them to learn about DropFunnels and all things Jordan?

Jordan Mederich:

Yeah. I’d love to open myself up if anyone wants to give it a shot. We can even help you to migrate funnels in if you wanted to give it a try. There’s a free trial at dropfunnels.com. We even have migration teams. You can do a direct split test and just see where do the metrics lie, right? Let the numbers speak. If anyone has any specific questions, I’m Jordan@dropfunnels.com

If someone has questions, just specifically for your guys’ audience here, if that helps them. But otherwise, I’m guessing many of your listeners may not be aware of it yet, but I’m guessing they will be in the short future. And as we grow, we’ll just be looking forward to helping a lot more people.

Kevin Harrington:

Great to hear from you. I’m going to refer some business your way, Jordan. Good job, man.

Jordan Mederich:

It’d be my pleasure. Thank you guys.

 

This has been Seth Greene, reminding you to discover how to grow your own business cult of 50 evangelists who will promote your brand every week for a year at www.GrowYourOwnCult.com

 

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